Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

组织模块化对研究型大学技术转移绩效的影响

技术转移是将社会科技资源转化为实体经济效益的重要途径。当前，我国研究型大学技术转移渠道不畅、技术转移绩效不高、大学科技成果成功产业化“最后一公里”问题凸显。基于现实需求和研究缺口，构建组织模块化对研究型大学技术转移绩效影响的理论模型。在此基础上，收集我国38所研究型大学样本数据，采用SPSS24.0和AMOS软件进行结构方程路径分析，论证和检验组织模块化对于研究型大学技术转移绩效的影响机制。结果表明：组织模块化对研究型大学技术转移绩效具有显著正向影响；技术创新能力在组织模块化与技术转移绩效之间起显著中介作用；知识共享的调节作用主要体现在组织模块化独立性、响应性与技术创新能力之间的关系上，其对组织模块分工性与技术创新能力关系的影响作用不显著。     

“I live with terror inside me”: Exploring customers’ instinctive reactions to terror

Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2 × 2 aspects concerning terror circumstances: temporal proximity (brief or long) and physical proximity (close or remote) from the terror event. In qualitative in-depth interviews, customers from France and Israel were requested to share their instinctive reactions and coping strategies when approaching hospitality (hedonistic) and transportation (utilitarian) services. Participants (N = 47) comprised customers having a protracted acquaintance with persistent terror threats. The analysis identified differences in reactions, subject to temporal and physical proximities. When terror attacks are physically close, customers’ emotions, cognitions, and behaviors undergo modification with time. However, when terror attacks occur at a location remote from the customer, customers’ emotions and cognitions, but not their behavior, change with time. These reactions were comparable for the two service contexts. Practical implications were elaborated to enable service establishments (i.e., hospitality and transportation) to design and manage their operations for the short and long term to assist customers in the difficult era of terror.     

军民融合协同创新驱动产业园区高质量发展研究

军民融合产业园区高质量发展对于推进军民深度融合、在全国形成可复制可推广经验具有重要意义。军民融合协同创新通过促进新知识涌现、推进新产业集聚发展，最终汇聚经济发展新动能，驱动园区高质量发展。在提出军民融合协同创新驱动园区高质量发展的机理与组织框架基础上，将发展模式归纳为以分享经济为背景的资源共享模式、以新型研发机构为核心的第三方模式、以产业联盟为核心的产业链拓展模式和以交易平台为核心的“PPP”模式，最后提出相关对策建议。     

农机社会化服务采纳、禀赋差异与农村经济相对贫困缓解

进入以缓解相对贫困为重点的后扶贫时代，农村经济相对贫困问题仍不容忽视。农机社会化服务作为小农户与现代农业有机衔接的桥梁，对于推进乡村振兴战略和脱贫攻坚有序衔接具有重要作用。文章讨论的核心议题是农机社会化服务采纳如何缓解农村经济相对贫困，并尝试建立了“农机社会化服务采纳——禀赋差异缩小——农村经济相对贫困缓解”的理论分析框架。为此，文章首先对农机社会化服务采纳影响农村经济相对贫困的作用机制进行了理论分析，然后利用2750份河南省农户问卷调查数据，运用Logit模型，实证检验农机社会化服务采纳对农村经济相对贫困的影响，并通过替代核心自变量和变更样本的方法进行稳健性检验，运用PSM模型和IVProbit模型以及ERM模型进行内生性讨论，最后通过中介效应模型对其作用机制进行验证。结果表明，农机社会化服务采纳对农村经济相对贫困具有显著负向影响，缓解了农村经济相对贫困。考虑内生性后，结论仍具有稳健性。进一步的机制验证发现，农机社会化服务采纳通过缩小劳动力禀赋差异和技术禀赋差异，缓解农村经济相对贫困，劳动力禀赋差异缩小和技术禀赋差异缩小的中介效应占比分别为21.22%和7.36%。可见，应将完善农机社会化服务供需体系纳入农户相对贫困治理机制考虑范畴，引导农户从传统家庭化生产转向现代社会化生产，扩大农机社会化服务采纳范围；同时完善就业服务等相关配套体系以吸纳释放的弱劳动力，促进农户收入增长，缓解农村经济相对贫困。     

科技服务业产出测算：指标确立、数据收集与未来预测

科技服务业产出测算是对科技服务业产出数据的统计与分析，加强科技服务业产出数据的规范统计和应用分析可为我国政府调整产业政策提供重要数据支撑。以科技服务业产出测算为研究对象，结合学者观点、国家标准及各级政府相关产业政策，提出将分支产业作为初始指标的横向统计思路，构建科技服务业产出测算指标体系。在数据收集方面，强调要做好“收”与“填”两个基本工作；在指标确立和数据收集基础上，进一步提出未来预测的两种方法，以此作为科技服务业产出数据预测的初步探索；提出应从统一数据统计标准、完善数据调查与公开制度、加强数据资源开发3个方面建立健全我国科技服务业产出数据测量与管理体制机制。     

资源依赖、制度安排与区域创新能力 —基于空间杜宾模型

区域创新能力提升是我国加快建设创新型国家、实现高质量发展的现实需求。 本文通过构建涵盖资源依赖、制度安排与区域创新能力的理论模型分析其内在关系并提出假 说，运用2000-2016年全国30个省（区、市）的面板数据与空间杜宾模型，检验三者之间的影 响及空间溢出效应。研究结果表明：（1）资源依赖程度越高，越不利于本地区创新能力提升；（2）有效率的制度安排对区域创新能力有正向促进作用；（3）从空间溢出效应来看，本地区 资源依赖程度越高，越抑制周边地区区域创新能力提升，有效的制度安排能助推周边地区创新能力提高。     

国家科技创新能力时空差异性评价

科技创新规模扩张和科技创新效率提升是增强国家科技创新能力的两条关键途径。基于现有研究鲜有结合科技创新规模和科技创新效率开展国家科技创新能力评价的现状，采用因子分析法，系统筛选国家科技创新规模影响因素，并结合科技创新效率影响因素，完善国家科技创新能力评价指标体系，通过构建DEA Malmquist指数模型，评价不同时期国家科技创新效率变化指数，以及中国与全球10个国家科技创新能力的时空差异性。研究表明，R&D投入强度、R&D研究人员、专利申请量、科技期刊文章数、高科技产品出口额占制成品出口总额的百分比、科技创新效率是影响国家科技创新能力的关键指标；1991-2014年中国科技创新能力水平呈指数增长态势，有力提升了国家科技实力；全球10个国家科技创新能力水平除日本出现一定波动外，其余九国整体呈小幅递增态势。     

The Performance of Service Industries in Canada: A Real Value Analysis

The performance of service industries in Canada has been lower than that of good industries over the last four decades, with noticeable exceptions such as for railways and telecommunication carriers. Service industries were less economically (and technically) efficient in that they generated less output value (quantity) per hour worked (level and growth) or per combined unit of labour and capital (multifactor productivity growth) than good industries. The relative output price of services declined slightly over time compared with goods. At the disaggregated level, changing relative output prices were substantial and proved to be an important factor explaining the relative satisfactory economic performance of many service industries despite their low technical performance. Nevertheless, the output share of service industries increased over that period, sustained, mainly, by the growing recourse of all firms to outsourcing of services.     

The Research on the Enterprise Management System Integration

The enterprise management informatization construction is complex system engineering. The paper begins with the information management integration idea, and adopts the method of enterprise management system integration. The integration of SCM, ERP and CRM can solve the defects of ＂information flooding＂ and ＂information separate island＂. Firstly, the paper explains the concept of integration. Secondly, it analyses the three levels of the enterprise management system integration. Thirdly, the composition of the enterprise management system integration is discussed. Finally, it puts forward the integration mode of SCM, ERP and CRM under the E-commerce environment.